BY THE SECOND CITY | Jul 31, 2024
How a Social Networking Site Boosted Workplace Agility + Resilience During a Pandemic As a sales learning partner in the global marketing and sales team of a major social media conglomerate, MT is responsible for enabling more than 800 sales professionals with the skills and knowledge needed to drive the success of advertisers on the …
BY THE SECOND CITY | Jul 25, 2024
The best storytellers are the ones that can shift the details and shift the framing. FamilyFarmed is a nonprofit organization committed to expanding the production, marketing, and distribution of locally grown and responsibly produced food, in order to enhance the social, economic, and environmental health of communities. Second City Works was thrilled to coach their …
BY THE SECOND CITY | Jul 25, 2024
“They just nailed it, they absolutely nailed it.” – David Craven, VP Brand Marketing Qdoba Qdoba wanted to inspire 1,200 employees to not only retain information about its new branding and messaging, but also to embrace and act on its ambitious new company goals. Second City Works collaborated with the fast-growing North American Mexican eatery, …
BY THE SECOND CITY | Jul 25, 2024
Even though they are the premier social media network, Facebook knew that if it wanted to improve its North American Sales team’s communication skills, as well as build momentum around its yearly sales initiatives, it needed to do so in a more tangible and visceral way. That’s why Facebook brought the Second City Works team …
BY THE SECOND CITY | Jul 25, 2024
When your membership comprises meeting and event planning leaders from Fortune 500 companies, it’s not always easy to impress them. Such was the challenge for Meeting Professionals International: how do you create an entertaining and enriching event for a group who have seen almost everything? Provide them an experience unlike any they’ve had before. Second …
BY THE SECOND CITY | Jul 25, 2024
“This was CRAZY COOL!” Virtual session participant For one of the largest pharmaceutical companies in the world, taking long-planned and beloved live workshops online for the first time during a shelter-in-place order felt daunting. Would the experience translate virtually and would it guarantee a productive meeting or engaging learning experience as it always had in …
BY THE SECOND CITY | Jul 25, 2024
As it looked ahead to another busy summer season, Hampton by Hilton wanted to connect with travelers in an authentic way. But Hampton wasn’t interested in something manufactured and overly aspirational – they knew inauthenticity wouldn’t resonate with a customers base that who actually prefers ads that reflect the life they have now. Instead, Hampton …
BY THE SECOND CITY | Jul 25, 2024
Award-winning creative media agency Empower wanted to strengthen their team’s collaborative chemistry, generate more creative ideas, and become better prepared for client pitches. Over the course of 6 months, Second City Works delivered a series of storytelling workshops using improv tenets and techniques to elevate their business development growth. “We have generated more new business this year …